Guide London Sale

Q: Are these products genuine?

Yes. Everything on Matt La Moda is authentic menswear from the brands we stock. We buy from authorised channels and sell only genuine items.

Q: How do I choose the right size?

Check the size guide on each product page for brand-specific measurements. Fits vary by label — some run slim — so use the size filter on this page and the guide on the item before you order. Need help? Contact us with your usual size and the product link.

Q: Do you offer a sale on this collection?

When pieces are reduced, they also appear in our Sale area (and often in that brand's sale category). This page shows the wider collection we currently stock; sale pages show marked-down items only.

Q: Do you deliver across the UK?

Yes. We deliver UK-wide. Delivery options and timings are shown at checkout before you pay.

Q: What is your returns policy?

Unused items can be returned under our standard returns policy within the stated timeframe (see Returns on the site for full details). If something isn't right, get in touch and we'll help.

Guide London is a British shirt label with East End roots and a taste for the unexpected. Isaac Benson began selling knitwear near Petticoat Lane in the 1970s, opened his own shop as Brute, and founded Guide London in 1988. The business is still family-run. The house line has always been the same: contemporary menswear with a twist, and the belief that every detail matters – collar, print, cloth and finish.

That character is what you will find in this sale. Large-scale florals, skulls and roses, snakes, paisley, geometrics, watercolour washes, electric guitars, penguins and heraldic motifs sit on navy, black, blue, white and brown grounds. Some shirts are quieter – a blue denim, a linen-cotton blend – but most are meant to be noticed. Wear one open at the neck with dark denim or chinos; button it under a plain knit or an unstructured jacket when you want the print to do the talking.

Premium cotton, cotton stretch, and softer linen-cotton mixes hold a print cleanly without feeling stiff. Many pieces are cut slim, with sizes typically running through to larger fittings so the same design can work across different builds.

Are these products genuine?

How do I choose the right size?

Do you offer a sale on this collection?

Do you deliver across the UK and Internationally?

What is your returns policy?

Showing all 41 resultsSorted by latest

GUIDE LONDON – WHITE SHORT SLEEVE MULTI COLOURED PALM TREE PRINT SHIRT
Original price was: £49.17.Current price is: £32.50. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY BLUE LONG SLEEVE COTTON-LINEN BLEND SHIRT WITH PRINTED CONTRASTS TRIM
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE ABSTRACT PRINT ON SOFT LINEN AND COTTON BLEND
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE & WHITE SHORT SLEEVED GEOMETRIC PRINT SHIRT
Original price was: £62.50.Current price is: £37.50. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE SHORT SLEEVED SEA CORAL INSPIRED PRINT SHIRT
Original price was: £62.50.Current price is: £37.50. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE & WHITE ELECTRIC GUITAR PRINT SHIRT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE LONG SLEEVE GEOMETRIC PRINT SHIRT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – LONG SLEEVE GREEN SHIRT WITH GEOMETRIC PRINT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – GEOMETRIC TAN PATTERN LONG SLEEVE SHIRT ON NAVY BASE
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – GEOMETRIC 3D DESIGN LONG SLEEVE SHIRT IN EARTHY TONES
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – MINT GREEN SUMMER BREEZE LINEN BLEND LONG SLEEVE SHIRT
Original price was: £65.83.Current price is: £45.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – MULTI COLOUR LONG SLEEVE FLORAL PATTERN SHIRT
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – MEN’S NAVY LONG SLEEVE COTTON SHIRT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY BLUE FLOCK DESIGN COTTON SHIRT
Original price was: £90.83.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY BLUE LONG SLEEVE STENCIL FLOWER PRINT SHIRT
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY PANTHER PRINT COTTON SHIRT
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE SKULL PRINT SHIRT
Original price was: £82.50.Current price is: £41.25. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – WHITE ITALIAN BAROQUE INSPIRED DESIGN PRINT SHIRT
Original price was: £82.50.Current price is: £41.25. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLACK FLORAL AND SNAKE PRINT SHIRT IN PREMIUM COTTON
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY BLUE LONG SLEEVE GEOMETRIC PRINT COTTON SHIRT
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY AND TAN GEOMETRIC PRINT LONG SLEEVE SHIRT
Original price was: £74.17.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE AND BROWN PAISLEY PRINT SHIRT IN PREMIUM COTTON
Original price was: £82.50.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE GEOMETRIC PRINT LONG SLEEVE SHIRT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – LONG SLEEVE LEMON PRINT COTTON SHIRT
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – LONG SLEEVE MULTI COLORED FLORAL LINEN & COTTON MIX SHIRT
Original price was: £74.17.Current price is: £45.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – LONG SLEEVE OWL PRINT SHIRT
Original price was: £82.50.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY LONG SLEEVE LION HEAD AND FLEUR DE LIS PRINT SHIRT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – WHITE AND BLACK LONG SLEEVE PUFFIN PRINT SHIRT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – NAVY LONG SLEEVE BIRD PRINT SHIRT
Original price was: £74.17.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLACK PENGUIN LONG SLEEVE PRINT SHIRT
Original price was: £82.50.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – PINK FLORAL LONG SLEEVE PRINT SHIRT
Original price was: £82.50.Current price is: £49.17. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLACK AND WHITE LONG SLEEVE LARGE SCALE SKULLS AND ROSES PRINT SHIRT
Original price was: £75.00.Current price is: £32.92. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – WHITE LONG SLEEVED BIRD PRINT SHIRT
Original price was: £74.17.Current price is: £45.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – PAINTED FLORAL PRINT SHIRT
Original price was: £70.83.Current price is: £40.83. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – SKY BLUE DELICATE FLORALS PRINT SHIRT
Original price was: £75.00.Current price is: £37.50. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – FLORAL PRINT PRINT SHIRT
Original price was: £74.17.Current price is: £32.92. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE DENIM SHIRT
Original price was: £65.83.Current price is: £32.50. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE LONG SLEEVED COTTON STRETCH SWAN PRINT SHIRT
Original price was: £82.50.Current price is: £32.92. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – BLUE LONG SLEEVED FLORAL PRINT SHIRT
Original price was: £65.83.Current price is: £32.50. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON – WHITE FLORAL DESIGN SHIRT
Original price was: £79.17.Current price is: £37.50. View Product This product has multiple variants. The options may be chosen on the product page
GUIDE LONDON- NAVY SHIRT WITH MULTI COLOURED FLORAL PRINT
Original price was: £74.17.Current price is: £32.92. View Product This product has multiple variants. The options may be chosen on the product page