Blog

Our Blog

Fusing modern British style with Italian and Scandinavian exquisite craftsmanship - encouraging a man to go beyond the predictable look to achieve effortless classic elegance and style.

10000143265 8

FASHION TIPS 2- BUILD UP THE BASICS

By Mats Lindvall

BUILD UP THE BASICS The key to getting the maximum style with minimum of cost is patience. Unless you’re prepared to spend on a complete wardrobe overhaul, your best tip is to take your time and work on the basics. These basics are the foundation of your style, so rushing into decision’s is going to […]

Read More
01 En Sp Main Desktop Blue Shirts 2 Compressor

FASHION TIPS 1-MAXIMUM STYLE ,MINIMUM COST

By Mats Lindvall

MAXIMUM STYLE, MINIMUM COST We all want to look good, and whether you’re trying to look your best for social events or for the office, looking amazing dosen’t have to be an exspensiv or time-consuming nightmare. If you’ve made the decision to get the most out of your wardrobe, then you’ll be pleased to know […]

Read More

EXPECT THE UNEXPECTED

By Mats Lindvall

THIS SEASON CREATURES YOU NEVER SEEN BEFORE WILL COME OUT OF HIDING CODEX Seraphinianus is an illustrated Encyclopedia of an imaginary world, created by the Italian artist, architect and industrial designer Luigi Serafini and first published in 1981. It contains hand-drawn, color-pencil illustrations with surreal motifs where different entities are morphed together, borrowing traits from […]

Read More

A PERFECT SHADE OF BLUE

By Mats Lindvall

THE FABRIC OF SUMMER The sun, the colours, the sky and the sea – threads that weave the fabric of summer. A fabric from which you cut memories for the colder seasons. So take time and create great moments without distractions. This collection from Eton shirts is inspired by a place of endless summer, Portugal, […]

Read More

A NIGHT OUT WITH THE PARTY SHIRT OF THE SEASON FROM ETON SHIRT’S

By Mats Lindvall

A NIGHT OUT From Eton shirt comes this season’s vibrant Hawaii print, mixed with classic polka dots that makes up for an attention grabbing look. The floral motif is printed on a navy ground and refined with subtle dots for a vibrant, yet smart look. Wear it unbuttoned with anything from sharp tailoring to a nice […]

Read More

PRINTED PALM DETAILS

By Mats Lindvall

PRINTED PALM DETAILS Eton’s new palm print is one of their key prints this spring/summer. Discover shirts in checked or plain poplin fabrics with the palm print as contrasting fabric in collar and cuffs. Perfect shirts for the modern business man. ETON BLUE MICRO CHECK SHIRT WITH PALM PRINT DETAILS ETON PINK MICRO CHECK SHIRT WITH PALM PRINT […]

Read More

ETON SHIRTS WITH PLAYFUL DETAILS

By Mats Lindvall

ETON SHIRTS WITH PLAYFUL DETAILS A shirt can easily stand out on its own. Get inspired by our shirts with smart details that helps you to create eye-catching outfits that’s perfect for any occasion. The palm tree print has multi-coloured pin-dots, not really visible until taking a closer look. The perfect shirt for a refined […]

Read More

THE STORY ABOUT THE OXFORD SHIRT

By Mats Lindvall

THE STORY OF THE OXFORD SHIRT There are certain clothing items that no man should be without, and the Oxford shirt is high on that list. It can be smart, casual or even formal depending on how you wear it, which is probably why it’s so popular. The Oxford shirt comes from the 19th century Scotland, […]

Read More

CATCH IT IF YOU CAN

By Mats Lindvall

CATCH IT IF YOU CAN Eton’s iconic fish print shirt is back again to catch attention. Printed on Eton’s wonderful twill fabric this shirt is in fact easier to style as you may think. Don’t be daunted by its powerful colours and bold print, wear it with a pair of beige or khaki green chinos […]

Read More
Scroll to Top