BUILD UP THE BASICS The key to getting the maximum style with minimum of cost is patience. Unless you’re prepared to spend on a complete wardrobe overhaul, your best tip is to take your time and work on the basics. These basics are the foundation of your style, so rushing into decision’s is going to […]

MAXIMUM STYLE, MINIMUM COST We all want to look good, and whether you’re trying to look your best for social events or for the office, looking amazing dosen’t have to be an exspensiv or time-consuming nightmare. If you’ve made the decision to get the most out of your wardrobe, then you’ll be pleased to know […]

THIS SEASON CREATURES YOU NEVER SEEN BEFORE WILL COME OUT OF HIDING CODEX Seraphinianus is an illustrated Encyclopedia of an imaginary world, created by the Italian artist, architect and industrial designer Luigi Serafini and first published in 1981. It contains hand-drawn, color-pencil illustrations with surreal motifs where different entities are morphed together, borrowing traits from […]

THE FABRIC OF SUMMER The sun, the colours, the sky and the sea – threads that weave the fabric of summer. A fabric from which you cut memories for the colder seasons. So take time and create great moments without distractions. This collection from Eton shirts is inspired by a place of endless summer, Portugal, […]

A NIGHT OUT From Eton shirt comes this season’s vibrant Hawaii print, mixed with classic polka dots that makes up for an attention grabbing look. The floral motif is printed on a navy ground and refined with subtle dots for a vibrant, yet smart look. Wear it unbuttoned with anything from sharp tailoring to a nice […]

PRINTED PALM DETAILS Eton’s new palm print is one of their key prints this spring/summer. Discover shirts in checked or plain poplin fabrics with the palm print as contrasting fabric in collar and cuffs. Perfect shirts for the modern business man. ETON BLUE MICRO CHECK SHIRT WITH PALM PRINT DETAILS ETON PINK MICRO CHECK SHIRT WITH PALM PRINT […]

ETON SHIRTS WITH PLAYFUL DETAILS A shirt can easily stand out on its own. Get inspired by our shirts with smart details that helps you to create eye-catching outfits that’s perfect for any occasion. The palm tree print has multi-coloured pin-dots, not really visible until taking a closer look. The perfect shirt for a refined […]

THE STORY OF THE OXFORD SHIRT There are certain clothing items that no man should be without, and the Oxford shirt is high on that list. It can be smart, casual or even formal depending on how you wear it, which is probably why it’s so popular. The Oxford shirt comes from the 19th century Scotland, […]

CATCH IT IF YOU CAN Eton’s iconic fish print shirt is back again to catch attention. Printed on Eton’s wonderful twill fabric this shirt is in fact easier to style as you may think. Don’t be daunted by its powerful colours and bold print, wear it with a pair of beige or khaki green chinos […]