Category: Blog

BUILD UP THE BASICS The key to getting the maximum style with minimum of cost is patience. Unless you’re prepared to spend on a complete wardrobe overhaul, your best tip is to take your time and work on the basics. These basics are the foundation of your style, so rushing into decision’s is going to […]

MAXIMUM STYLE, MINIMUM COST We all want to look good, and whether you’re trying to look your best for social events or for the office, looking amazing dosen’t have to be an exspensiv or time-consuming nightmare. If you’ve made the decision to get the most out of your wardrobe, then you’ll be pleased to know […]

THIS SEASON CREATURES YOU NEVER SEEN BEFORE WILL COME OUT OF HIDING CODEX Seraphinianus is an illustrated Encyclopedia of an imaginary world, created by the Italian artist, architect and industrial designer Luigi Serafini and first published in 1981. It contains hand-drawn, color-pencil illustrations with surreal motifs where different entities are morphed together, borrowing traits from […]

THE FABRIC OF SUMMER The sun, the colours, the sky and the sea – threads that weave the fabric of summer. A fabric from which you cut memories for the colder seasons. So take time and create great moments without distractions. This collection from Eton shirts is inspired by a place of endless summer, Portugal, […]

A NIGHT OUT From Eton shirt comes this season’s vibrant Hawaii print, mixed with classic polka dots that makes up for an attention grabbing look. The floral motif is printed on a navy ground and refined with subtle dots for a vibrant, yet smart look. Wear it unbuttoned with anything from sharp tailoring to a nice […]

PRINTED PALM DETAILS Eton’s new palm print is one of their key prints this spring/summer. Discover shirts in checked or plain poplin fabrics with the palm print as contrasting fabric in collar and cuffs. Perfect shirts for the modern business man. ETON BLUE MICRO CHECK SHIRT WITH PALM PRINT DETAILS ETON PINK MICRO CHECK SHIRT WITH PALM PRINT […]

ETON SHIRTS WITH PLAYFUL DETAILS A shirt can easily stand out on its own. Get inspired by our shirts with smart details that helps you to create eye-catching outfits that’s perfect for any occasion. The palm tree print has multi-coloured pin-dots, not really visible until taking a closer look. The perfect shirt for a refined […]

THE STORY OF THE OXFORD SHIRT There are certain clothing items that no man should be without, and the Oxford shirt is high on that list. It can be smart, casual or even formal depending on how you wear it, which is probably why it’s so popular. The Oxford shirt comes from the 19th century Scotland, […]

CATCH IT IF YOU CAN Eton’s iconic fish print shirt is back again to catch attention. Printed on Eton’s wonderful twill fabric this shirt is in fact easier to style as you may think. Don’t be daunted by its powerful colours and bold print, wear it with a pair of beige or khaki green chinos […]

SWEDISH CRAFTMANSHIP, PREMIUM QUALITY, CREATIVE INNOVATION AND DIVERSITY IN STYLE – THESE ARE THE VALUES THAT MAKES ETON SHIRTS UNIQUE -Crafted from extra long fibre cotton for impeccable comfort and appearance – all Eton’s fabrics are designed in-house and exclusively to Eton. -Eton’s crease-resistant shirts are made from 100% extra long staple cotton. The unique finishing […]

New Year The first New Year was celebrated 4,000 years ago by the ancient Babylonians, and to this day it has remained a firm tradition albeit with more alcohol and worse music. If you want to be looking dashing for the one you’ll be kissing at midnight, then look no further because Matt La Moda […]

EVENING & FORMAL WEAR Classic elegance and contemporary style in perfect balance – the great celebrations in your life leave little room for compromise. This range comprises traditional evening and tuxedo shirts in exclusive materials with beautiful textures and exquisite details, perfectly suited for formal occasions. White Silk Pocket Square Satin Tuxedo Shirt Silk Bow […]

EVERYTHING A GENTLEMAN NEED TO KNOW FOR TRAVELING IN STYLE How often do you give yourself a break – a proper chance to recuperate and recharge your batteries?  Whether you’re heading on a business trip, a city break or a short seaside vacation, you don’t need to have every trend over the past twenty years […]

HOW TO TIE YOUR SCARF Whether you’re wearing it as a sartorial statement or just want to keep warm when the temperature drops – the scarf is a smart way to alternate your autumn look. Made in Italy and Scotland from the finest wool fibre, our scarves fit any weather, occasion and style. Discover our […]

THE AUTUMN SEASON STARTS Let’s set the scene: crisp crunching leaves, brisk walks home from the station in northerly winds, and …wait …..that gentleman who you always seem to bump into is wearing a new TED BAKER jumper. You’ve guessed it, Autumn has started and so has its seasonal fashion and you’re still yet to […]

9 Looks For The Office Conservative, modern or playful? Explore our looks for any style and any profession Business Formal For a formal business dress code ETON’S crisp white shirt with French cuffs does the job. Here matched with a subtle patterned woven silk tie and Eton’s dashing jungle-print pocket square. For a more conservative look replace the […]

Business Professional Also known as the boardroom attire, business formal represents the highest level of professional dressing. But fear not. What many feel are the limitations of office wear are actually strengths. You just need to know the basics. One, focus on quality materials. Whether you’re stepping off of a plane or your morning train […]